What is plotter?

A plotter produces vector graphics drawings. Plotters draw lines on paper using a pen, or in some applications, use a knife to cut a material like vinyl or leather. In the latter case, they are sometimes known as a cutting plotter.

In the past, plotters were used in applications such as computer-aided design, as they were able to produce line drawings much faster and of a higher quality than contemporary conventional printers. Smaller desktop plotters were often used for business graphics. Printers with graphics capabilities took away some of the market by the early 1980s.



Top 3 Hot Markets for Printing Industry:

  • Packaged Foods
  • Medical/Pharma
  • Publishing
  • Not surprisingly, Packaged Foods maintains its top spot among the Top 25 sectors with the highest demand for printed products. As Mallardi points out, the advantages of aseptic, reclosable bags are supplanting the demand for canned, jarred and dried goods and for frozen microwave offerings. This trend can best be illustrated by the very high EBITDA multiples that buyers seeking M&A deals are willing to pay for flexible packaging printers/converters in comparison to other types of printing industry businesses.


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